Privacy policy
1. Who we are
This website and the EQS Stable Score are run by EQS Equine Data Solutions Limited (“EQS”, “we”, “us”), a company registered in Ireland.
- Company number (CRO): 788901
- Registered office: The Mill Wells, Ballyedmond, Gorey, Wexford, Ireland, Y25 F298
- Email: info@eqs-equinedatasolutions.com
We are the controller of the personal data described in this policy. It covers this website, the EQS Stable Score, our waitlist and the emails we send about the new EQS services. Our main EQS platform at app.equinedatasolution.com has its own privacy policy. If you already subscribe to EQS, see section 5.
2. What personal data we collect
| What | Examples | How we get it |
|---|---|---|
| Identity and contact | First name, email address; optional yard, stable or business name; optional mobile number | You enter it in the score form |
| Your answers | Your role, number of horses, region, discipline, how you keep records today, which problems cost you most, which services you want, urgency, what you spend and what you would pay, whether you would join a call, and optional free text | You enter them in the Stable Score |
| Your score and results | Your score, band, most relevant service and the services you register interest in | We calculate these from your answers |
| Consent and preferences | When and how you gave or withdrew consent, and the wording shown | Recorded automatically |
| Referral information | A referral code if you came through a friend’s link; the code we give you | Link you used or we create |
| Email activity | Whether our emails were delivered, and replies you send us | Our email provider and our mailbox |
| Technical data | Browser, device, approximate location from IP address, and how far through the score you got | Your browser and our servers, see section 10 |
| Call information | If you agree to a call: your availability and notes we take about what you tell us | You and us |
| Existing EQS subscription | Whether the email address you give matches an existing EQS account, and which EQS products that account uses | Our EQS platform records, see section 5 |
Please do not include personal details about other people in the free-text box. We do not ask for special categories of personal data (such as health data) and do not need them for this service.
3. Why we use your data and our legal basis
| Purpose | Legal basis |
|---|---|
| Calculate and show your score and send your short report | Contract / steps at your request (you asked for the score) and legitimate interests in running the service |
| Confirm your email address | Legitimate interests (to prevent misuse and keep our list accurate) |
| Send you updates about the new EQS services and the invitation when a service opens | Consent (the optional box you tick) |
| Understand demand, decide which services to build first and tailor what we offer | Legitimate interests in developing our services, using answers in aggregated form wherever possible |
| Invite you to a call and take notes if you agree | Consent |
| Match your answers to an existing EQS subscription | Legitimate interests (understanding how existing customers use EQS) |
| Keep the service secure, block bots and prevent abuse | Legitimate interests |
| Keep records of consent and respond to your rights requests | Legal obligation and legitimate interests |
| Comply with legal and regulatory requirements | Legal obligation |
You can ask us for the full details of how we balanced our legitimate interests against your rights.
4. Marketing and your choices
We only send you marketing emails about the new EQS services if you tick the optional consent box. We do not tick it for you.
- You can unsubscribe at any time by clicking the link in any email, or by emailing info@eqs-equinedatasolutions.com. We act on it straight away.
- If you do not consent to updates, we will still send the emails needed to confirm your address and deliver the score and report you asked for.
- Withdrawing consent does not affect anything we did before.
- We never sell your data.
5. If you already subscribe to EQS
If the email address you give matches an account on the EQS platform, we record that you are an existing subscriber and which EQS products your account uses (for example the racing and sales data platform, Sales Catalogues or jockey notes). We do this to understand how existing customers use EQS and what they need next. This match is made inside EQS: we copy the subscriber email list into the separate system that runs this funnel. It does not give the funnel access to your account, your payment details or your platform activity. If you would rather not be matched, email us and we will remove the tag.
6. Who we share your data with
We use trusted service providers who process data on our instructions (processors):
| Provider | What they do | Where they process data |
|---|---|---|
| Supabase | Database and storage for the waitlist | Ireland (EU) |
| Vercel | Hosts this website and its functions | Functions run in Dublin, Ireland; the provider is a US company, see section 7 |
| Resend | Sends our emails | United States and EU, see section 7 |
| Cloudflare (Turnstile) | Bot protection on the form | Global network |
| Microsoft 365 / Outlook | Our email mailbox and, if you book a call, our calendar | EU |
We may also share data with professional advisers (such as lawyers and accountants), and with authorities where the law requires. If our business is sold or reorganised, data may pass to the new owner under this policy.
We do not share your individual answers with other customers, and we do not publish them. We may publish aggregated, anonymous findings (for example, “most trainers named X as their biggest cost”) and may quote free-text answers only with your permission.
7. Transfers outside Ireland, the EU and the UK
Some providers may process data in the United States or elsewhere. Where they do, we rely on an approved safeguard: an adequacy decision (such as the EU–US Data Privacy Framework for certified providers), or the European Commission’s standard contractual clauses, with the UK addendum where UK law applies. You can ask us for a copy of the safeguards.
8. How long we keep your data
| Data | Kept for |
|---|---|
| Score form started but email never confirmed | 30 days, then deleted |
| Confirmed waitlist records and answers | While your consent stands and for up to 24 months after the service you registered interest in opens, then deleted or anonymised |
| Unsubscribe and suppression record (so we do not email you again) | As long as needed to honour your choice |
| Call notes | 12 months after the call, unless you ask us sooner |
| Consent records | 6 years (to evidence consent) |
| Aggregated, anonymous results | No limit, as they identify no one |
9. Your rights
You can ask us to:
- give you a copy of your data (access);
- correct what is wrong;
- delete your data;
- restrict or object to how we use it;
- give you your data in a portable form;
- stop marketing or withdraw consent at any time.
Email info@eqs-equinedatasolutions.com. We will reply within one month. We may need to confirm who you are first.
The score and your lead grade are calculated automatically from your answers. This helps us decide who to invite first and which service to show you. It does not produce legal or similarly significant effects on you, and a person can review it if you ask.
10. Cookies and similar technologies
This site uses only what it needs to run the form: your browser’s session storage remembers your progress through the score until you close the tab. We do not use advertising or analytics cookies. If that changes, we will update this policy and ask for your consent first.
11. Security
We use technical and organisational measures to protect your data, including encrypted connections, access controls limited to authorised people, and separation of the waitlist system from our main platform. If a breach is likely to put your rights at risk, we will notify the Data Protection Commission and you, as the law requires.
12. Children
This service is for adults. We do not knowingly collect data from anyone under 18.
13. Complaints
If you are unhappy with how we use your data, please contact us first at info@eqs-equinedatasolutions.com. You can also complain to the Data Protection Commission (Ireland): www.dataprotection.ie. If you are in the UK, you can complain to the Information Commissioner’s Office: ico.org.uk.
14. Changes to this policy
We may update this policy. We will change the date at the top, and tell you by email if the change is significant and affects marketing to you. We will not reduce your rights without your consent.
15. Contact
EQS Equine Data Solutions Limited, The Mill Wells, Ballyedmond, Gorey, Wexford, Ireland, Y25 F298.
Email: info@eqs-equinedatasolutions.com